Color and packaging

Author: Satin Ribbons
January 15, 2009

packagingMany of the people who pay attention to a blog dedicated to all things related to decorative packaging and embellishments are probably business owners or crafters who are already aware of the power of visual appeal when marketing their products or creations. However, they may not be aware of the strong connections between color and emotion.
The color of ribbon or trim used on your product can be the difference between attracting the undecided consumer and deflecting the potential customer.
Color can set the tone for your marketplace expectations. If the color used in your product or craft creation strikes the buyer or recipient as too loud, too strong, too weak, too odd, too anything; it could have a negative effect on your sales success. In the next few blog

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