Colors have long been associated with specific emotions. For example, the color red is often connected with excitement; orange with distress; purple with confidence; yellow with feeling cheerful and carefree; and blue with serenity. The color-emotion connection is much more complicated though, because color can be associated with several different emotions depending upon a person’s personal experience and tastes. Person A might be attracted to packaging or gift wrap which features blue bows, while Person B has a negative reaction to blue because it was her ex’s favorite color. However, there are some strong, reliable connections between specific colors and their associated emotions which can be used to better package and market your products or decorate your home.
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