Decorative Packaging

In a study conducted using college students as participants, the color green generated the most positive responses, closely followed by yellow. Green was associated with nature, connecting it with comfort and serenity. Yellow was perceived as lively and energetic, generating emotions of happiness and excitement. It was associated with the sun, flowers and summer time. Next on the list of highly pleasing colors was blue, with a 79.6% positive response. Blue gave way to feelings of calm, peace and hope. However, there were negative emotions connected with blue,including sadness, depression and loneliness.

Any of these colors; blue, green or yellow are pretty “safe” decorative packaging choices. Using these colors provides a pretty reliable certainty that shoppers will have a positive response to your product.